Propose Of Website

The first important step (that is often neglected) in the website creation process, is to determine the purpose of your web site.
Too often a website lacks the focus of a clear purpose and visitors are quickly confused and click away.
It's an established fact that Internet users today are increasingly impatient and intolerable. A website visitor will not spend their precious time trying to figure out what the site is about (or how it can benefit them).
A website with a well defined purpose stands out and a visitor should instantly recognize it without effort.
Clearly defining the purpose of your website before its creation, will ensure that your website is optimized to achieve the required purpose. After all, you can only meet your goals when you know what they are.
For your part, you need to first focus and understand why you are having this website?
You might be trying to:

·                     provide a service
·                     sell a product
·                     present information on a topic
·                     make an announcement
·                     inform people about yourself
·                     create a forum that addresses a certain issue
·                     deliver news on a particular subject
You might even (quite commonly) be trying to perform a combination of the above things. If you are providing a service, you'll be providing marketing information and other related content. That's fine but understand the principal purpose of the site in this case is to provide a service.
Consider devoting a page to your site's purpose. Some sites do this through a mission statement or a dedicated page explaining the purpose of the site. It will effectively address why the site was created, what it's about and what it hopes to achieve for the user (site's goal). This is a very efficient method to combine two of your website's objectives.
You can research other site's statement's of purpose for ideas but remember only you can determine what the purpose of your own website is or is going to be.
Understand the purpose and goals of your website are what get projected in search query results (i.e. asking a Search Engine to find you something you typed in). You have a brief window of opportunity to advertise the benefits your site will offer the potential visitor so this must convey the site's purpose (and benefits) effectively and efficiently.
Having a clearly defined purpose will benefit you also when it comes time to submit your website to directories. The Directory will ask you to provide a limited description of your website. You must be able to quote a purpose/benefit description effectively within two sentences; ideally in one sentence.
Once your site is listed in the directory (and search engines for that matter), it's your website's purpose that people view. You must therefore be crystal clear about the purpose, leaving nothing to doubt. Visitors will quickly determine the relevancy of their interest on arrival at your website (if they get that far).
One last point, don't ever mislead or trick people thinking your site is something it's not. This is a counter-productive measure that could get your website barred from search engines and or directories.
SUMMARY of defining website purpose:
·                     Understand the importance of knowing your site's purpose.
·                     Be focused - clearly define the principal purpose of your site.
·                     Be able to state your site's purpose in one sentence.
·                     Don't mislead - be crystal clear and honest.
Now we understand the need to have a clear purpose on why this website is being created, we next have to set some goals on what we want this site to achieve - for you and your users.

We Have Listed Some Unique Way of   The  Purpose of Website:

Ø      To establish an internet presence.
Ø      As an extension of our current advertising (Phone, Newspapers, etc.)
Ø      To enhance our company's professional image.
Ø      To offer company information and give the public a favorable impression.
Ø      To educate customers and potential customers.
Ø      To provide better customer service.
Ø      To increase public awareness of our company's name, brand or identity.
Ø      To strengthen our position in the marketplace.
Ø      To strengthen brand identification.
Ø      To develop a list of qualified prospects.
Ø      To gain an increase in sales.
Ø      To sell products directly over the internet taking credit cards and checks (e-commerce)
Ø      To make product or service information available to current customers.
Ø      To make product or service information available to distributors.
Ø      To service the needs of current and future clients.
Ø      To explain our products and services.
Ø      To encourage potential customers to contact us by phone, mail or e-mail.
Ø      To consummate a sale.
Ø      To bring in new clients or customers to our location.
Ø      To compete in the global marketplace.
Ø      To offer links to other relevant sites.
Ø      To simply establish an internet presence.
Ø      To provide information and customer service.
Ø      To offer a virtual community, a place where users can interact with each other.


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How to Create a Small Business Website

Do You Really Need a Website Designer to Create a Website?
Are you confused about how to create an effective & affordablewebsite for your small business?
Have you been searching for a small business website designer who understands that their job is not just to create a website, but to help you make money?
Would you like to build your own website... one that actually contributes to the bottom line of your small business?
Are you tired of listening to website designers and web hosting providers babble on about HTML, JavaScript, PERL, CGI and othertechno mumbo jumbo?
Hey, you just want to create a website that delivers PROFITS, right?
Whether your business is located in Sydney or San Diego, New York or Dallas, Toronto or London, you need to create a website that gets results!
My name is Steve Pronger and I've been helping small business owners and Internet entrepreneurs world wide achieve online success. People just like you!
Create Your Own Small Business Website
And here's the thing... you don't actually need a website designer. That's right, you CAN do this yourself! With the tools and resources on Web Business Solutions I will show you how to create a website that will add value to your business. Not just a web presence, but a complete online marketing solution. You will learn how to:
·                     research the market you are about to enter
·                     find keywords that thousands of people world wide use to find your products or services
·                     create a website that ranks highly in the search engines and delivers thousands of targeted visitors to your site
·                     use affiliate marketing to build your own profitable web business, even if you don't have your own products or services to sell
·                     promote your site online and offline
Where Do You Start?
On Web Business Solutions you will find tools, resources, articles, reviews and services to get your web business up and running. A great place to start is with my free guide: Put Your Business on the Web - the RIGHT Way!
You can download the guide as a PDF for easy printing or read online. No e-mail address or personal details required!
Start Your Own Online Business
Thinking of starting your own online business but don't know where to start? Perhaps you have your own products or services to sell. Or perhaps not. Did you know a website can make money without ever selling a thing?
Either way, I can show you how thousands of people around the world build profitable online businesses. It's not easy. It's not GRQ(Get Rich Quick). It doesn't involve schemes, scams, "recruiting" or "downlines". But it does involve passion (yours) and a willingness to learn, work hard and succeed.
Better Search Engine Ranking
A vital aspect of building a successful web business is mastering the search engines and achieving better search engine rankings.
You might have a great product or service, and a professional, high-converting website, but you'll be spinning your wheels if you don't get found!
SEO or Search Engine Optimisation isn't the great mystery that many would have you believe. It all comes down to creating unique and relevant content and delivering that content the way the search engines prefer.
As a Search Engine Optimisation expert working in the trenches for anSEO Sydney company, I'll help you understand search engine marketing such as hotel online marketing and hotel website design & SEO. I'll also keep you up to date with SEO Google tips & techniques, find the best SEO experts & consultants and other SEO resources.
Web Design, SEO & Online Marketing Resources
My recommended SEO & web design resources is where you will find tools and resources that I have found to be beneficial in my own online business.
You will find resources that I have personally tested and show apositive return on investment. In other words, I use them and theywork!
At my Web Business Solutions Blog you'll find news & views, tools & tips on Website builders, SEO and online marketing.
Build Your Own Website
While there are many great website designers and web design companies out there (and some not so great) almost all of them are focused on building you a great looking, perfectly functioning, standards compliant website, NOT helping you build an online business!
Why?
They forget about search engine visibility, traffic and converting visitors to customers. They help you create shopping carts and payment solutions but not how to get lots of targeted visitors to your site and get them to buy! Their job is to build you a website, not build your business.
Create a Website that Gets Results
Perhaps you've decided to create a website using an online website builder or WYSIWYG (What You See Is What You Get) website design software. These DIY website builders require no programming skills and are quick and easy to use. Unfortunately most of the sites built with them suffer the same affliction as those built by many web designers and web design companies. They produce a great looking website, but...
No Traffic - No Sales!
But, don't despair. I have some good news!
There are some website builders that I'm proud to use and recommend. Why?
·                     They are based on the philosophy of building a business, not just a website
·                     They have built-in traffic generating tools and Search Engine Optimization (SEO)
·                     You do not need any programming skills to use them - no HTML coding required - no website designer or web development company required
·                     You build and manage the site yourself - trust me, there is a great deal of satisfaction in building your own successful web business 

-BY stevepronger 
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Jobs In Web Design

For those who are competent in the area of web design, chances are that there is a huge market out there just waiting for you to come in and make your mark. There are many companies and individuals who are looking to add their own sites to the net but lack the confidence or abilities or the time to do so themselves. In this case, they will be looking to outsource their work and you have a chance at filling the gap. As you start your business, there are a few areas to consider in order to make your business successful.

First of all, consider any feedback you have received in terms of your previous work and abilities. If, for instance, you have been specifically trained in a college or university program for web design, and have received grades that are high, the odds are you are better at this job than most of the people out there. Take confidence from that fact, and move accordingly when it comes time to establish your prices.

Identify potential market places. The first place you may want to check will be on the Internet. There are several sites that have been started up specifically for professionals to come and bid on projects for people and companies looking for areas such as web design. Some of these sites charge a fee per month, and you will need to decide if the fee is something you are willing to risk. Try a one month trial- a good rule of thumb to keep in mind is that if you double the membership fee, then it is probably worthwhile to keep up with the site.

When you are competing with other bidders to land jobs, and even outside in the real world, the question of charge will always come up. Determining how much you should charge will be the first order of the day, and will often be subject to how much work you need and what is interesting to you. Establishing your business is not always easy, so you may need to make a cut in your expected prices in order to get some clients and that invaluable feedback. Remember that you need to plan for future jobs as well as in the short term immediate, so try to bid on some long term projects as well. Even if you are desperate, avoid vastly undercutting your value and your needs. Jobs that take a long time will need to reward you with a commensurate pay, or they are simply not going to be worth it.

There are thousands of available opportunities for those who want to work in the area of web design, by being able to bid on projects that others are outsourcing. These projects will often lead to further work, although one of the most important tips would be to avoid overloading yourself, as you will end up having to cut contracts and may even do sub-par work on important ones.



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How to make Website More Attractive

In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site's interaction with your visitor which may desperate them to turn into your healthy customers. While designing your site you must know who your target people are and what are their needs and will your website turns to be beneficial for them. A website's form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later.
To succeed at your online business (whether you are selling your own 
product/service or are selling for other merchants as an affiliate), you need a 
Web site created just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and 
customer-converter.
Having the right tool and the right product alone doesn't insure the success of 
your website. There are many factors to be considered while designing a site. 
Unfortunately, most of these are easily ignored by Internet business owners.


Build It for Speed
It's a fact of modern life - people are in a hurry. This means that you have 
between 10 and 30 seconds to capture your potential customer's attention. To 
minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.



Target your Market
Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.



Focus the Site
Make certain your web site is focused on the goal, selling your product or 
service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Selling all products on the same page may annoy your customers and he may never comeback to your site.
Credibility Is Crucial
The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Make them sure that their information is not disclose to anybody at any price.



Navigation should be simple
Make site navigation easy and intuitive. Your all pages should reachable within three clicks. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. A simple navigation may hold your site's visitor for a long time and may create a chance of some more bucks for you to enjoy your weekend.



Consistency is the key
Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.



Make your site interactive and personalized
Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.



Content is King
Good content sells a product. Ask yourself the following questions. Does your 
copy convey the message you wish to get across to your visitors? Is it 
compelling? Does it lead your visitor through the sales process? Have others 
review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. Well its contents that talks with your customers so make it to the point.



These eight, simple rules will go a long way toward the improvement of your 
website and most importantly, turn visitors into loyal customers. 
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Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts